DELIGHTING OVER 10 MILLION CUSTOMERS

The retail foray


Traditionally, the Bharat Group has not been in the retail environment. The Cameron Valley brand, launched in 1994, was an experiment. The immense equity that the brand enjoys with consumers has encouraged the Bharat Group to make a significant foray into the retail arena.


  • CAMERON HIGHLANDS




    The first Cameron Valley Tea House opened its doors in Cameron Highlands and brewed a soothing cup of tea in 2002. After the runaway success of the first outlet, two more were opened in the Highlands. 15 years on, and after delighting over 10 million customers, the Bharat Group is keen to leverage its learnings and the significant brand equity the teahouses have created by launching Cameron Valley Tea Houses across Malaysia.